Our Team

Linda K.  Riddell

MS Population Health Scientist/ Vice President Strategic Initiatives

Ms. Riddell has 30 years’ experience in health care, public and private health insurance, and health policy. She specializes in measuring outcomes for health and wellness programs, such as coaching, behavior incentives, and novel interventions. She has worked with a wide range of programs, from state governments to private insurers to start-up technology companies. She has a master’s degree in health policy and management from the Edmund Muskie School of Public Service.


Al Lewis

Senior Advisor, Validation Institute

Al Lewis wears multiple hats, both professionally and also to cover his bald spot.

He is the founder and “Quizmeister-in-Chief” of Quizzify, whose mission is to help companies teach their employees to utilize healthcare services appropriately, using a format best described as Jeopardy®-meets-health benefit education-meets-Comedy Central. Quizzify is the only vendor authorized to display the Harvard Medical School “Veritas” shield, and has received excellent reviews from users.

His quiz-specific background includes authorship of the best-selling Newsweek Presents the Ultimate Trivia Game, writing and hosting The High School Quiz Show on WFXT in Boston, writing and hosting Quickwits on WLVI in Boston, writing and judging High-Q on WCVB in Boston, and appearing on Jeopardy.

As an author, his critically acclaimed category-bestselling book on outcomes measurement, Why Nobody Believes the Numbers, chronicling and exposing the innumeracy of the health management field, was named 2012 healthcare book of the year in Forbes.  Cracking Health Costs:  How to Cut Your Company’s Health Costs and Provide Employees Better Care, released in 2013, was also a trade bestseller.  His 2014 book Surviving Workplace Wellness has also received great accolades and excerpts appeared in Harvard Business Review and elsewhere.

As a consultant, he is widely acclaimed for his expertise in population health and wellness outcomes and strategy, and in 2013 was named one of the unsung heroes changing health care forever.

As a validator of population health outcomes, he is the primary consultant to the Intel-GE Validation Institute.

He graduated Phi Beta Kappa from Harvard, where he taught economics as well. He also graduated from Harvard Law School, albeit with no honors this time around, other than winning their annual trivia contest, of course.

Brian Klepper

Analyst and Editor, Health Value Institute

Mr. Klepper is Principal of Healthcare Performance, Inc., Principal of Worksite Health Advisors and a nationally prominent health care analyst and commentator, speaking and writing extensively on high performance health care, clinics and the management of clinical and financial risk.

Dr. Klepper has been involved in several transformative health care efforts favoring patient and health care purchaser interests. In 2009, his testimony to an HHS panel resulted in the revocation of an industry group’s monopoly on Health Information Technology certification. In 2010-2013, he spearheaded the national effort, culminating in lawsuits against CMS and HHS, to expose the AMA’s RBRVS Update Committee’s role in distorting US health care‘s care patterns and cost.

His current focus is on high performing health care organizations, that consistently deliver better health outcomes at lower cost than conventional approaches in high value niches. With Vidar Jorgensen, Chair of the World Congress conferences, he is spearheading The Health Value Awards, a program to identify, validate, celebrate and promote true high performance health care programming. He also Chaired the High Performance Health Care track at the recent World Health Care Congress conference.

Brian is a regular contributor to the health care trade press, is a reviewer for the journals Health Affairs, The Journal of Ambulatory Care Management and The American Journal of Managed Care, and is an advisor to several health care firms and foundations. A purchaser advocate, he has focused on the market and policy dynamics of the health care cost crisis, and readily available solutions to purchasers willing to approach the problem laterally. George Washington University’s Masters in Health Administration Program ranked Brian’s writing, archived at Care & Cost, the top 2016 blog by a health care professional. Feedspot named it a 2017 top 100 health care blog.

Jon Stock

Executive Director, Health Value Institute

Jon Stock is the Executive Director at The Health Value Institute, a sister company to WC Research, where he leads the corporate business strategy.
He also oversees marketing and business development strategies for The Validation Institute(link?) and The Health Value Awards(link), as well as certification, membership, advisory and training programs.

Lynne Crowley, MHA

Manager, Health Value Awards, Health Value Institute

Ms. Crowley has 20+ years’ experience in the health industry sector focusing on the production of custom C-Suite events. Working with cross functional teams she has executed live programs while developing content, prospecting business development, creating advisory boards and promoting programs to new audiences. Using strategic initiatives, she has showcased solutions on a wide range of health policy and health business topics and created pathways for collaboration and exchange in varied and populated settings. She has a Master’s Degree in Health Administration from Clark University’s School of Management.

Vidar J. Jorgensen

Chairman, Health Value Institute

Jorgensen was born in Arendal, Norway in 1947 and graduated from Harvard College in 1969 with honors in political science. Jorgensen is the majority owner of two industry-based conference and research companies, which in turn own and manages about 300 conferences focused on biotechnology, pharmaceuticals, health care, insurance, financial services, entertainment, and infrastructure development: www.worldcongress.com, www.cambridgeinnovationinstitute.com and www.healthtech.com.

Jorgensen is also the Co-Founder with Muhammad Yunus of Grameen America (www.grameenamerica.org), the largest and fastest growing US based not for profit microfinance organization based on the number of borrowers. He is also co-Founder of www.GrameenPrimaCare.org which is designed to provide unlimited access to primary care for undocumented immigrant women and their families for about $10 per person per week.

Jorgensen resides in Concord, Massachusetts with his wife Kathy. They have three adult children Lorens, Nicholas and Kristen.